Identify
We track stressed and surplus assets across bank auctions, ARC portfolios, insolvency liquidations and private sellers, and aim to see them before they are advertised.
Specialist advisory for distressed and surplus real assets.
Distra works with lenders, asset reconstruction companies, liquidators and property owners to identify, assess and market commercial and industrial assets to qualified buyers across India.
The firm
Focused on complex real asset transactions.
Distra specialises in the sale of distressed, bank-auctioned and surplus commercial and industrial property in India.
Our approach combines asset-level assessment, sector knowledge and targeted buyer engagement. We act as advisor and marketing agent: each asset is sold by its lender or owner through the applicable legal process.
Mandate focus
- Assets
- Commercial and industrial property in six sectors
- Asset value
- ₹20 crore and above
- Sellers
- Banks, NBFCs, asset reconstruction companies, liquidators and owners
- Sale routes
- SARFAESI e-auctions, IBC liquidation sales and private treaty
Our view
Distressed asset markets are often characterised by fragmented information, complex transaction structures and limited access to qualified buyers. We believe a successful sale depends on rigorous asset preparation and selective engagement with buyers whose commercial interests align with the underlying property.
Approach
A disciplined approach to asset sales.
Complex assets need more than broad market exposure. Our work begins with understanding the property, its transaction structure and the buyers best placed to acquire it.
Assess
Before an asset goes to buyers, we assemble the information a buyer needs to decide: location, land and built-up area, title and encumbrances, physical condition, outstanding dues and the sale route.
Engage
We take each asset to buyers with the strategic interest and the capacity to transact, matched by sector, location and ticket size. We share information under confidentiality, arrange site visits and support bidding, negotiation and closing.
Sectors
Sector expertise across commercial and industrial real assets.
Steel and metals
Integrated steel plants, sponge iron and induction furnace units, rolling mills and ferro alloy plants, with their land and utilities.
Typical buyersIntegrated producers, secondary steel and ferro alloy groups
Jute and textiles
Jute mills, spinning and weaving units, processing houses, garment and hosiery factories, and riverside mill land.
Typical buyersJute groups, hosiery and apparel makers, textile majors
Hotels and hospitality
City and business hotels, resorts and banquet properties in metros, tourist towns and hill stations.
Typical buyersHotel owners and operators, hospitality investors
Commercial office
Office buildings, IT parks, corporate floors and commercial land in city centres and business districts.
Typical buyersDevelopers, REITs, real estate funds and owner-occupiers
Industrial land and factories
Factories, industrial sheds and serviced land in established industrial areas and growth centres.
Typical buyersManufacturers adding capacity, engineering and process industries
Warehousing and logistics
Warehouses, godowns, cold storage and logistics land on national highway and port corridors.
Typical buyersLogistics developers, 3PL operators, consumer and retail companies
For lenders and sellers
Expanding the market for distressed and surplus assets.
Banks, NBFCs, asset reconstruction companies, liquidators and owners engage Distra to widen the field of qualified bidders for an asset.
- Direct outreach to industrial and institutional buyers matched to the asset
- Confidential marketing ahead of and alongside the e-auction
- Buyer-ready information packs and managed site visits
- Support through bidding, negotiation and completion
For buyers and investors
Access to opportunities informed by sector knowledge and transaction analysis.
Industrial groups, corporates and investors register their acquisition criteria once. We present the assets that meet them.
- Early, confidential access to assets matched to your sector, region and ticket size
- Teasers first; detailed information under a confidentiality agreement
- Guidance through SARFAESI, IBC and private treaty processes
- One point of contact from first look to closing
Coverage
Regional expertise. National reach.
Our home market is the industrial belt of West Bengal, Jharkhand, Odisha and Bihar: the Hooghly mill towns, the steel cities of the Chota Nagpur plateau and the Odisha mining corridor. We take mandates elsewhere in India wherever the right buyer is.
- West BengalKolkata, Howrah, Hooghly, Durgapur, Asansol, Haldia, Kharagpur, Siliguri
- JharkhandJamshedpur, Ranchi, Dhanbad, Bokaro
- OdishaBhubaneswar, Cuttack, Rourkela, Jharsuguda
- BiharPatna
Principles
The principles that guide our work.
Discretion
Distressed sales are sensitive for every party. Information goes only to qualified buyers, and only under confidentiality.
Facts first
We tell buyers what we know about an asset and what we don't. A sale that survives diligence starts with an honest file.
Fit over volume
We approach the few buyers with a real reason to own an asset, not every name on a list.
Alignment
Our work is done when the asset changes hands at a price both sides can stand behind.
Contact
Start a confidential conversation.
Tell us whether you have an asset to sell or a mandate to buy. Everything you share is treated as confidential.